Ajay Patel
How to choose a CRM: three trial tests for run cost, fit and exit
How to choose a CRM with three tests you can run in a trial: the run cost from vendor API limits, one real deal recorded, and a full export opened.
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Software Strategy
3 Atyantik articles tagged Software Strategy, in Software Strategy.
3 articles from Atyantik tagged Software Strategy, alongside Crm, Total Cost Of Ownership, Vendor Selection. Part of our Software Strategy writing.
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Ajay Patel
What is custom software development, and what do you own when you build it?
Custom software development defined the way US national accounts measure it: the three routes from buy to build, what you own, and when not to build.
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Tirth Bodawala
Why CRM projects fail: what the failure rate measured, and how to fix yours
Why CRM projects fail, what the famous 55 percent failure rate really counted, and how to trace your own CRM's symptom to its cause and fix it.
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