Ajay Patel
How to choose a CRM: run cost, fit and exit
How to choose a CRM using three tests you can run in a trial week: the three-year run cost, a real deal recorded as shipped, and a clean export.
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Crm
4 Atyantik articles tagged Crm, in Software Strategy.
4 articles from Atyantik tagged Crm, alongside Software Strategy, Enterprise Software, Build Vs Buy. Part of our Software Strategy writing.
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Tirth Bodawala
Why CRM projects fail, and how to tell whether yours should continue
Why CRM projects fail is usually answered with a borrowed percentage. Here is what that survey actually asked, and how to read your own rollout instead.
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Tirth Bodawala
CRM best practices for a CRM that is already live
CRM best practices for a system you already own. Find which of four conditions is broken, price the damage, and know when to stop investing.
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Ajay Patel
How CRM improves business performance, and when it does not
See how CRM improves business performance and profits through four mechanisms, what research has measured, and how to test which one will pay for you.
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